Off-Road Spirit Meets Outdoor
Utility.
Jeep I Off-Road Flow
Category
Outdoor Power Tools
Expertise
Concept Development
Ergonomic 3D Modeling
Performance Engineering
Branding & Market Positioning
To bring Jeep’s rugged spirit into power tools, this concept merges off-road durability with high-performance airflow—creating a leaf blower built for adventure and utility.
Adventure-Ready Power: A Blower Built for the Trail and Beyond.
For the avid adventurer, outdoor tools need to be as rugged and versatile as the journeys they accompany. Whether clearing a campsite, maintaining trails, or packing up after an off-road excursion, a traditional blower is often too bulky, underpowered, or inconvenient to bring along. Jeep owners and outdoor enthusiasts need a compact, powerful, and portable solution—one that’s easy to store, quick to deploy, and built to handle the elements.
Approach
Problem-solving through proof of concept model testing and iteration.
$62.00
250 CFM & 90 MPH ideal for light applications & hard surfaces
10 minutes of runtime using 18V ONE+ 2Ah battery
Over 300 ONE+ products - All work with any RYOBI 18V ONE+ battery
Challenge
Redefining performance in outdoor power tools.
RYOBI sent one of their most affordable leaf blowers for testing, the goal was clear—identify weaknesses, uncover pain points, and rethink what a high-performance blower could be. Through hands-on teardown and market research, the project aimed to bridge the gap between rugged durability and functional design.
Product Testing & Pain Points
01 Poor Ergonomics
The existing design lacks a comfortable grip, making extended use tiring and impractical for outdoor enthusiasts.
03 Bulky & Difficult to Store
Owners need compact, space-efficient tools that fit seamlessly into their adventure gear.
02 Limited Power & Control
Lacks variable power settings, making it difficult to adjust for different tasks, from light dusting to heavy debris removal.
Jeep’s Visual Design Language
Solution
A Jeep Concept Built for the Trail and Beyond.
Designed to tackle the challenges of off-road adventure, this Jeep concept refines utility and performance while addressing key design pain points. From enhanced durability to seamless integration of functional storage, every element was reimagined to elevate the driving experience—without compromising Jeep’s legendary spirit.
